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Vast potential market for Plus size clothing

In the past few decades, Plus size clothing has undergone tremendous development, and it has found the popularity among people. It is no exaggeration to say that there is a vast potential market for Plus size clothing. The first market to mention is Australia.The Australian plus size clothing market has been growing since at least 1994, with major department stores such Target producing their own brand ranges, and an increase in the number of individual boutiques and national chain store outlets across the country. Sizing in Australia is not synchronous with the US; plus size garments are considered to be size 16 and upward, which is the equivalent of a US size 12. The second is United Kingdom. In the UK there are over sixty brands for plus-size women’s clothing. However, only a small number of these brands are manufactured or owned by U.K.-based companies. High-street chain stores such as SimplyBe, Feminine Plus and Ann Harvey sell only plus-sized garments, and many other brands and department stores carry extended sizes in their shelves, such as Debenhams, Fenwicks and New Look. In the U.K. plus-size is generally thought of as beginning at size 16, which is roughly equivalent to a US size 12. The last is United States.The United States plus size clothing stores include Lane Bryant and Catherines, as well as Ashley Stewart and the Avenue. Torrid, a subsidiary of Hot Topic, is a retailer geared toward plus-size young adults. A number of individual boutiques have started online to target specific niche markets within the plus size industry. Plus size clothing patterns have traditionally been graded up from a smaller construction pattern, I believe that it will have a deeper development in the foreseeable future. wholesale clothing Korean clothing wholesale fashion

Philip Smouha – Decades In The Fashion Industry

It has been said by many that the fashion industry is a cut-throat one. An industry that is very hard to succeed in simply due to the nature of how garments in particular change hands from manufacturers to end users.

The Smouha fabric company was a company that managed to successfully trade fabrics in Australia since 1950. That was until the Global financial crisis affected the customers of Smouha fabrics and they were unable to repay loans owed to the company.

We can still learn a lot about a fabric company that succeeded in this cut-throat industry. It was due to their great reputation, good service and above all else their commitment to stocking only the highest quality fabrics.

Smouha fabrics have lived through government changes in the last few decades which affected many importers. The government increasing the allowance of off shore manufacturing by reducing duties and tariffs is one such example. Even when competition became fierce with cheaper prices on offer to designers and manufacturers Smouha fabrics remained a trusted supplier. This was due to the fabric company delivering exactly what their customers wanted while financing them at the same time.

The fabric empire was started by Philips father Charles, originally from Manchester in the UK which traditionally was the textile centre. Long before the company traded millions of dollars each year the family business began with the goal of just surviving. The business continued to grow through many fashion trends from the 50s to today because of their great style and depth of knowledge of where trends were headed.

Philip Smouha, the director of the 49 year old family business has since found his footing after closing a chapter in his life and is successfully building companies once again. His son is involved in running a beer company called Lucky beer with him. The company has already had a great impact in Australia and off shore due to the cheeky nature of the marketing and original idea which no body has come up with before.

The solid principles of supporting customers and providing them with exactly what they need from the decades in the fashion industry have obviously not gone to waste. The Smouha family continue to live very successful lives.

Sun Protective Clothing- Clothing With A Purpose

Sun is scorching outside and you have to step out for one reason or the other. Will you stop moving out? The answer is of course NO. Although sunshine is essential for your health, but excessive exposure to it can definitely cause hazard or danger to your skin. It’s just not over blaming the Sun. Your lightweight and loose-woven clothes are not enough to protect you from sizzling heat of the sun. It’s time to look for a better alternative, the sun protective clothing.

Sun damage of the skin can be either acute or chronic, but the main reason or factor is the ultra-violet radiation that causes aging of the skin. It is seen that skin cancer is mainly due to over exposure to sun as the ultra violet rays come in direct contact with the skin DNA and cell functioning that effects the skin system. Other common problems involved with sun exposure are wrinkles, leathery skin, pre-malignant actinic keratoses and the immune system. Hence the need of sun protective clothing becomes important.

Sun protective clothing is specially designed for protection from sun and is made from a fabric graded for its level of UV protection. Laboratory tests have shown that cotton fabric allows 50% of harmful UV rays penetrate to your skin when dry and 10 to 20 % more when your skin is wet. Tightly woven fabrics are considered more useful for protecting your skin from the sun’s harmful UV rays. These UV protective clothes are restricted to some specific design parameters like long sleeves, full collar, full-length trousers and skirt. Sun protective clothing is usually worn in a warm and humid temperature. Clothes with a UPF (Ultraviolet Protection Factor) of 15 to 50+ are meant to be sun-protective. The higher the UPF, the longer a person can tolerate the sun.

Sun protective clothing with a UPF is more effective as compared to sunscreens. Sunscreens with a high SPF cannot endure that much UV rays as a UPF protected clothing. Unlike SPF, that measures only UVB, sun protection clothes with UPF measures both UVA and UVB. Most of the apparels tagged with sun protection usually have UPF 50+.

Sun protective clothing was initially popularized in Australia as an alternative to sunscreens and sun block creams. They follow a standard lab testing procedure that was developed in 1996 by Australian swimwear companies. In America, the UPF rating system was standardized by American Standards and Testing Methods (ASTM). The standards have been adopted by fabric manufacturers to harmonize consumer awareness and safety at large. With the increasing demand in sun protection clothing, many textile manufacturers have developed sun proof fashion statements; wherein the market is flooded with a variety of swim suits, sun hats, sun proof T-shirts, shorts, pants etc. Information on sun protection clothing, sun protective clothing, sun protection clothes can be found at the www.tatjacket.com

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