Women buy shoes all the time that ache their feet. It’s easy to deduce the reasoning to be because they are willing to sacrifice a little pain to look good. Men typically opt for shoes that work best for them, while women look for shoes that are going to make them look good, make their outfits look good, and give more confidence.
Often they will come across shoes they desire. Whether this is an emotional reaction to a great pair of shoes or not, they will normally find a way to buy those shoes in the near future. Even more, this often leads to them forcing the issue a bit if the shoes don’t necessarily fit perfect. A little bit of aches and pains is worth looking fashionable. This scenario is particularly true if they bought the shoes for special occasions or a special fuction coming up.