In men’s fashion, Luke 1977 leads as a very well liked and renowned fashion brand with the draper’s award under its belt. It is an independently owned designer wear brand. Furthermore, the controlled distribution policy allows selected stores both online and within malls to distribute its clothes worldwide. The brand has successfully been able to establish its name throughout the world of men’s fashion. Over the world, it is recognised as a brand which presents some of the detailed and most practical interpretation of the contemporary designs in the most edgy form.

This brand of clothing derives inspiration from the people themselves. Since society is a mix of all kinds of men and women, it has mixed the elements of human qualities into the clothes. There are elements of roguishness, of the gentleman and of the young man in their clothes. Collections from Luke are created to serve the social requirements of the people-i.e. to look fashionable and feel comfortable when at pubs, terraces, city scenes and the social gatherings.