Rocawear clothing is urban style clothing, which focus mainly on urban wear. Rocawear has been providing different variety of clothing as well as accessories for hip hop fans in addition to leather, socks, suede, and sunglasses, sandals, headwear, handbags, shirts fur outerwear, belts, jewelry and hoodies among others. Main aim of the company is to provide a clear innovation in fabric, and design of products for their customers. Today, Rocawear clothing line is considered as the successful clothing line that has been manufacturing different variety of clothing for ten years.
In 1999, Rocawear Company was founded by Karee “Biggs” Burke, Damon Dash, and Jay-Z. Actually the name Rocawear was founded from the jay-Zs label, which is Roc-a-Fella Records. Initially, they produce clothing targeting only on urban customers, but later they started to produce clothing for all kinds of customer. Among hip hop community, they became a greatest hit. Soon they became more popular and they planned to expand their production line consisting of Rocawear children, Rocawear leather suede, Rocawear juniors, Rocawear handbags, Rocawear sandals and socks, and fur outerwear, and belts, and lounge wear in big and tall, Rocawear jewelry, Rocawear headwear, and Rocawear sunglasses. Today, Rocawear brand is considered as the most popular brand in the world.