Maheshwar is a small town on the banks of the river Narmada in the Dhar district of Madhya Pradesh. It is around 80 km from Indore, the commercial capital of the state. Maheshwar is an ancient town of pilgrimage with a rich heritage of art and culture. Maheshwar is a town in Khargone district of Madhya Pradesh, India, close to Indore. It once had prominence as the capital of Malwa region during the rule of the Holkars. It has been since, a centre of handloom weaving. It is famed for its Maheshwari dress materials, an innovation of a royal queen, Rani Ahalyabai. The Maheshwari Salwar kameez are exclusive for their unique designs on silk and cotton fabrics, the fine use of zari and brilliant use of stripes, checks and exquisite floral borders. Distinctive features of the Maheshwari salwar kameez are its light weight, shiny lustre, and a fine display of colours, with brilliant motifs, an attractive dupatta and a border to match. The is particularly noted for the colourful stripes in varied colours such as green, pink, magenta, mauve, violet etc. which lend the fabric a mesmerising look. The border is also adorned by trendy designs and themes such as the Maheshwar fort and similar subjects.

Elegant geometrical block printed motifs on the Maheswari cotton sari having a zari patti border is a refreshing change and is comfortable wear throughout the day. It suits corporate office goers, college professors and those engaged in similar professions. It is also preferred for festivals and traditional occasions. Maheswari silk salwar kameez decorated with thread embroidery, kundans and beads are stylish and could be worn for conferences and social gatherings. The printed Maheswari Sico sari with its patch border and zari pallu is most alluring wear and an eye-catching proposition for parties and functions.