Pochampally is located in Andhra Pradesh, India, is well-known for its Pochampally brand of fabrics, being cotton, silk or a combination of the two. Pochampally cottons are woven by the ikkat technique. Ikat, or Ikkat, is a dyeing technique wherein bindings or substances resisting dye penetration are applied over the fibres in pre-determined patterns and then the threads are dyed. Alteration of bindings and using more than one colour for dyeing produces multi-coloured thread effect. Removal of the bindings and the subsequent weaving of the threads would form the desired pattern woven in the fabric. The determining characteristic of ikat is the dyeing of patterns, by means of bindings, on the threads prior to the weaving of the fabric. More the precision in the application of the resist bindings, finer would be the pattern formed. Ikkat is classified into single-ikkat and double-ikat styles. Pochampally cottons come in a wide range of colours and with unique patterns. The artistic excellence of ikat prints can be gauged from its traditional motifs of flowers, dancing girl, creepers, leafs, parrot, animals, birds, mythological characters and geometrical patterns. Most of the ikkat printed salwar kameez and sarees have repeated geometrical patterns of diamonds (rattan chowk), circles, squares, lines etc.

Unnati has a unique range of fusion salwar kameez where trending designs, patterns and colours have been incorporated in traditional styles of fabric making, and available in retail and wholesale. Examples of offerings are provided. The black and light grey with green Pochampally cotton salwar kameez has alternate black and light grey horizontal bands with zari embroidered buttis and a green patch border on the kameez. The plain green cotton salwar is a fitting contrast. The green silk chunni has a white floral embroidered border and black horizontal stripes on it. This pleasant piece would do for office, festivals, social events and even casual outings.