As women’s underwear fashions have evolved over the years, and the cultural mores and attitudes to women have changed – the overriding sexy image for the ideal women’s underwear was either pretty and feminine, or seductive and provocative. Today’s modern women however, are carving out a new niche for themselves that is sexy and chic, through the influence of social and cultural leaders and fashion designers.

Many believe women’s lingerie has frequently been designed with the preferences of males in mind. The lingerie era was really ushered in during the flapper era, with increasing sexuality, as garter belts were invented to keep stockings from falling down while dancing. Although garter belts served a very functional role, their appeal to men lay in their occasional sightings and the power of suggestion. So even after the invention of panty hose, which eliminated the need for garter belts, these belts still held their place in the lingerie world as a seductive accessory for women. However, women have known since their introduction, that these accessories were not comfortable, simple, or conducive to an active lifestyle. Still, they have persisted in the collections of top lingerie designers. Similarly, pretty, lacy underwear has become a staple of lingerie collections for their traditional feminine appeal although some might label them as demure articles, hardly indicative of a confidently, sexy and chic woman. The only alternative to these provocative and ultra feminine styles until now has been the sporty collection – devoid of embellishment and designed for strictly exercise and sport purposes. Although it certainly meets one need of the active modern woman – it denies any of the other facets she has.